JUST ALAN—Not Just Magic
PRE-ORDER CAMPAIGN
This is your chance to own a rare and heartfelt work of magic history.
After 20 years away from the spotlight, award-winning theatrical magician Just Alan finally shares the secrets behind a lifetime of unforgettable performances. This isn’t just a book of tricks—it is a journey into the heart of magic as theatrical storytelling with deeply personal reflections.
Inside, you will find Alan’s most celebrated award-winning routines—The Three Treasures, The Sands, Needle Through Arm, and more—alongside full scripts, performance insights, behind-the-scenes stories, and over 110 new illustrations. You'll explore a complete unreleased one-man show, learn how Alan gives tarot readings that feel like theatre, and discover the quiet philosophies that guide every moment he spends on stage.
JUST ALAN—Not Just Magic is part memoir, part masterclass, and part tribute to the power of authenticity in performance. For magicians ready to move beyond method and into meaning, this book is essential reading.
With a foreword by Jeff McBride—one of the most celebrated magicians of our time—and expert editing by Dr. Larry Hass, Ph.D., award-winning author and publisher of some of magic’s most acclaimed books, this is a work shaped by giants of our art.
To discover the full contents of this passion project, please take a moment to explore the book in detail here.
About This Project
JUST ALAN—Not Just Magic is a beautiful, limited Collector’s Edition—500 copies only. Hardback, 11 x 8.5", 200+ pages, slipcased, with over 110 original illustrations, and signed bookplates by the authors.
Pre-order supporters made this book possible. We reached our funding goal! As we now move into production, printing, and packaging with first orders being shipped Spring 2026, you can still bag a reward before this book hits the shelves next Spring.
Please selecting a tier below. Thank you.
A. Collector's Edition - (Limited to 424 copies)
The must-have edition for magic book lovers.
• Numbered, signed hardback with slipcase and FREE shipping
• Access to rare and archival video and audio footage featuring Alan’s signature routines
• 110+ original illustrations by Jay
• Bonus digital interviews, lecture notes & resources
Choose below - £95 ($125 Approx) Pre-order before release and save £15 - RRP will be £110 on launch, and £125 post-launch thereafter!
B. Deluxe Collector’s Edition - (Limited to 50 copies - less than 10 copies remain!)
Beyond the book, you will receive...
• Everything from the Collector's Edition
• Tarot Theater Prompt Card set (from the book’s business-savvy chapter)
• Large-format print of Alan’s Transcending Technique lecture handout
• 2 x A5 (5.8 x 8.3”) limited-edition art prints of the opening and closing ink portraits signed by Jay
Select this option below - £145 ($190 Approx) Pre-order before release and save £15 - RRP will be £160 on launch, and £175 post-launch thereafter!
C. Patron Package - (Limited to 20 backers - less than 5 copies remain!)
Support the project and own the actual art!
• Everything from the Deluxe Edition
• A collectible original pen drawing from the book by Jay, hand-signed, mounted and backed, with Certificate of Authenticity
Choose below - £195 ($225 Approx)
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Time-line and release dates.
Production & Printing:
November 2025 – February 2026
The book goes into final layout, proofing, and print preparation. Printing, binding, slipcase production, and fulfilment setup will follow.
Estimated Shipping:
March – April 2026
Signed copies will begin shipping to supporters worldwide.
Important:
All images are mock-ups, actual finish/design may vary. Please note that international orders may be subject to import duties, taxes, or customs fees, which are the responsibility of the recipient.
Thank you for supporting this project.
